International Marketing in Morocco: Illustrative Case
The article analyses various aspects pertaining to international marketing. In this regard the potential market entry in Morocco of a UK based electronics appliance manufacturer is analysed. The article further provides analysis of marketing planning tools such as PESTEL to identify the focal company’s potential and opportunity that lies in the market. In addition, the research explored whether the electronic manufacturer should consider direct entry method such as equity investment.
Copyright (c) 2019 Rafik Azoulay, Omar Al-Maghribi
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