International Marketing in Morocco: Illustrative Case

  • Rafik Azoulay International Institute for Higher Education in Morocco, Rabat, Morocco
  • Omar Al-Maghribi International Institute for Higher Education in Morocco, Rabat, Morocco
Keywords: Marketing, PESTEL, International Markets, Marketing Communication, Morocco

Abstract

The article analyses various aspects pertaining to international marketing. In this regard the potential market entry in Morocco of a UK based electronics appliance manufacturer is analysed. The article further provides analysis of marketing planning tools such as PESTEL to identify the focal company’s potential and opportunity that lies in the market. In addition, the research explored whether the electronic manufacturer should consider direct entry method such as equity investment.

Published
2019-08-16
How to Cite
Azoulay, R., & Al-Maghribi, O. (2019). International Marketing in Morocco: Illustrative Case. International Journal of Technology for Business, 1(2), 34-42. Retrieved from https://springwish.eu/article/view/19617