Place of Emotions In Marketing And Its Importance In ELM Model
Until recently, emotions were not one of the most precious elements of marketing. There are theoretical and empirical models that show that emotions affect perception, decision, motivation, and consumer behaviour of the Elaboration Likelihood Model (ELM). ELM can be defined as a model of processing probability; this theory assumes that it will continue to do with its reflections on consumers in varies direction. The Elaboration Likelihood Model explains how persuasion message works in changing the attitude of the reader or consumers. It is very crucial for corporations and advertisement agencies, to design their marketing strategies and understanding the attitudes of peoples. Out of all attitudes, the paper will analyse how emotions can impact on marketing.
Copyright (c) 2019 Jaroslav Kita
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
IJTB applies the Creative Commons Attribution (CC BY) license to works we publish. This license was developed to facilitate open access – namely, free immediate access to, and unrestricted reuse of, original works of all types. Under this license, authors agree to make articles legally available for reuse, without permission or fees, for virtually any purpose. Anyone may copy, distribute, or reuse these articles, as long as the author and original source are properly cited.