Message from the Editor, Special Issue on “Marketing in Global Context”


I am delighted to announce the publication of special issue on “Marketing in Global Context” (Volume: 1, Issue: 2) of International Journal of Technology for Business (IJTB). I would like to take this opportunity to thank all the Editorial Board Members, reviewers, IJTB office staffs, authors, readers and sponsors for making this possible. In particular, I would gratefully acknowledge the Project “Consumers society and consumer regions. Stratification of post-communist companies” (Project ID: APVV-16-232) for funding this special issue which made possible free dissemination of knowledge without charging any article processing or subscription charge from the authors or prospective readers.
IJTB is an interdisciplinary open access journal encompassing all facets of technology and business. The journal is affiliated with the University of Economics in Bratislava. This special issue focuses on Marketing in the global context. One of the most striking business trends of the past 40 years has been the increase in internationalization; that is, the growing number of firms that participate in international trade. Hence, we believe a special issue on various facets of marketing is call of the hour. This particular issue draws research findings from various countries including UK, Slovakia, India, Nigeria and Morocco. The research scope includes geomarketing, advertising, marketing tourism, entry to international markets and marketing model development.

Thanks and Best Regards

Prof. Pavol Kita, Ph.D
Special Issue Editor, International Journal of Technology for Business (IJTB) &
Professor, University of Economics in Bratislava, Slovakia