• Message from the Editor, Special Issue on “Marketing in Global Context”

    2019-08-16

    I am delighted to announce the publication of special issue on “Marketing in Global Context” (Volume: 1, Issue: 2) of International Journal of Technology for Business (IJTB). I would like to take this opportunity to thank all the Editorial Board Members, reviewers, IJTB office staffs, authors, readers and sponsors for making this possible. In particular, I would gratefully acknowledge the Project “Consumers society and consumer regions. Stratification of post-communist companies” (Project ID: APVV-16-232) for funding this special issue which made possible free dissemination of knowledge without charging any article processing or subscription charge from the authors or prospective readers.
    IJTB is an interdisciplinary open access journal encompassing all facets of technology and business. The journal is affiliated with the University of Economics in Bratislava. This special issue focuses on Marketing in the global context. One of the most striking business trends of the past 40 years has been the increase in internationalization; that is, the growing number of firms that participate in international trade. Hence, we believe a special issue on various facets of marketing is call of the hour. This particular issue draws research findings from various countries including UK, Slovakia, India, Nigeria and Morocco. The research scope includes geomarketing, advertising, marketing tourism, entry to international markets and marketing model development.

    Thanks and Best Regards

    Prof. Pavol Kita, Ph.D
    Special Issue Editor, International Journal of Technology for Business (IJTB) &
    Professor, University of Economics in Bratislava, Slovakia
    editor.ijtb@springwish.eu

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  • Message from the Editor in Chief

    2019-03-16

    I am delighted to announce the publication of inaugural issue (Volume: 1, Issue: 1) of International Journal of Technology for Business (IJTB). I would like to take this opportunity to thank all the Editorial Board Members, reviewers, IJTB office staffs, authors, readers and sponsors for making this possible.

    IJTB is an interdisciplinary open access journal encompassing all facets of technology and business. The journal is affiliated with the University of Economics in Bratislava. Focus of the journal is how technology advancement in the 21st century impacts organization, business and economy. All functional areas of business including marketing, accounting, finance, operations, supply chain, production, human resources, product development are part of the coverage. The journal publishes original research articles, review articles and case studies for an international audience of executives, researchers and scholars. All research articles published in the journal are immediately freely available to read, download and share. In addition, we are continuously working with indexing and abstracting bodies to increase the impact and reach of our publication.

    The current issue contains five interesting articles. Three of the articles explored various issues related to e-commerce. In addition, there are articles investigating application of project management techniques and low carbon energy technologies.

    IJTB publishes four issues per year and the next issue is scheduled to be published in June 2019. In addition, special issues on specific topics are published. Please check IJTB website for further details. I would like to welcome researches to submit scholarly articles in future issues of this journal and kindly requesting necessary dissemination of the message among your community.

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