I am delighted to announce the publication of special issue on “Marketing in Global Context” (Volume: 1, Issue: 2) of International Journal of Technology for Business (IJTB). I would like to take this opportunity to thank all the Editorial Board Members, reviewers, IJTB office staffs, authors, readers and sponsors for making this possible. In particular, I would gratefully acknowledge the Project “Consumers society and consumer regions. Stratification of post-communist companies” (Project ID: APVV-16-232) for funding this special issue which made possible free dissemination of knowledge without charging any article processing or subscription charge from the authors or prospective readers.
IJTB is an interdisciplinary open access journal encompassing all facets of technology and business. The journal is affiliated with the University of Economics in Bratislava. This special issue focuses on Marketing in the global context. One of the most striking business trends of the past 40 years has been the increase in internationalization; that is, the growing number of firms that participate in international trade. Hence, we believe a special issue on various facets of marketing is call of the hour. This particular issue draws research findings from various countries including UK, Slovakia, India, Nigeria and Morocco. The research scope includes geomarketing, advertising, marketing tourism, entry to international markets and marketing model development.
Thanks and Best Regards
Prof. Pavol Kita, Ph.D
Special Issue Editor, International Journal of Technology for Business (IJTB) &
Professor, University of Economics in Bratislava, Slovakia
The International Journal of Technology for Business (IJTB) is an interdisciplinary open access journal encompassing all facets of technology and business. The journal is published in partnership with the University of Economics in Bratislava. Focus of the journal is how technology advancement in the 21st century impacts organization, business and economy. All functional areas of business including marketing, accounting, finance, operations, supply chain, production, human resources, product development are part of the coverage. The journal publishes original research articles, review articles and case studies for an international audience of executives, researchers and scholars. Articles are only published in IJTB after stringent single blinded peer review process. The journal is published quarterly in March, June, September and December. In addition, multiple domain specific special issues are published. All research articles published in the journal are immediately and freely available to read, download and share upon acceptance. Please check the About the Journal page for full scope. Following are additional information that might be of your interest.
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